Past
Issues 2007
December 2007
Five Ways to Ratchet-Up Traditional Media Relations
According to the World Association of Newspapers (WAN), in 2006 "more than 515 million people bought a newspaper everyday, up from 488 million in 2002" and average readership was about 1.5 million per day. Despite the growing fear that online and digital media will soon replace print publications, newspapers and magazines remain the world's largest advertising medium, with a 42 percent share, compared to 38 percent for television.
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November 2007
Going Green: Five Tips for Connecting with Sustainability-Conscious Consumers
A deepening sensitivity to the social and ecological implications of purchasing behavior has given rise to a new class of consumer. This market, termed Lifestyles of Health and Sustainability (LOHAS) – a segment concerned with sustainability, ecology friendly alternatives, and global citizenship, among other things – makes up a multitude of demographics and comprises roughly 30% of the U.S. adult population.
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October 2007
Top Five Tips for Reaching the Growing Hispanic Market
At 14 percent of the U.S. population, Hispanics are growing
both in numbers and in purchasing power. Hispanics controlled
roughly $653 billion in 2003. By 2008, their purchasing
power will top one trillion dollars, so currying favor
for your product or company can boost sales in a big
way. Here are some things to consider when reaching out
to the Hispanic population.
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September 2007
Building a Media List: the Basics and Beyond
Media relations success hinges on more than planning a memorable
campaign or killer promotion. The truth is, it doesn't add
up to much if you're
unable to get the word out to your audience. The rise of social media
means that nowadays, bloggers are joining journalists as
key influencers.
The question media relations professionals wrestle with – How does
one successfully reach the appropriate journalists and bloggers?
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August 2007
Practical Tips for Media Relations Measurement
On this, everyone can agree. But that doesn't mean measuring media relations
results follows a standard formula or is easy to do well. To truly understand
coverage, start with the basics and build from there.
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July 2007
Hitting the Right Note: Best Practices for Corporate Social Responsibility (CSR) Marketing
To align itself with the concerns of its customers, the business
world is going green and pink. Green stands for environmental
concerns, pink for breast cancer awareness...beyond that,
a rainbow of colors signify a plethora of causes. Corporate
Social Responsibility (CSR) programs that gain customer loyalty
and enhance brand value have become all the rage, and for
good reason.
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June 2007
Finding and Courting the New Influencers: Best Practices
for Reaching Bloggers
According to a 2006 study conducted by the Pew Internet and
American Life Project, "Eight percent of Internet users,
or about 12 million American adults, keep a blog. Thirty-nine
percent of Internet users, or about 57 million American adults,
read blogs." As bloggers create more dialogue across the...
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May 2007
Conversation Builds Community
With the growth of online communities and citizen journalism,
good old-fashioned word of mouth is morphing into a new form
and is playing a more important role in PR plans. What is
Word of Mouth Marketing (WOMM)? How can you harness its power
and how can you tell if it is working?...
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April 2007
Social Media Provides Opportunity for New Communication With Your Public
Social media applications are a thriving part of our culture. One has only to
reflect on the millions and millions of blogs that have been created to get
a glimpse at the potential power that lies within.
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March 2007
Four Things You Should Consider When Comparing Media Monitoring Services (Plus a Digital Media Pop Quiz!)
Let’s face it – what all PR pros want from their media monitoring
service is reliable retrieval of the news. There are several key elements
that must be present in order to make that a reality. It all starts with
content.
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February 2007
Six Easy Ways to Improve Your Media
Monitoring Results
The combination of highly advanced search technologies and human intelligence
brings results. Our services are designed to handle customized search parameters.
Here are six tips that our account managers suggest for finely tuning search
instructions to make sure you get the news you're after.
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January 2007
Blog Survey Findings – PR Pros Want to Know What Bloggers Are Communicating
It has been approximated that there are 62 million blogs now in existence, with
175,000 more being created every day. Every time that statistic is flashed,
it is a natural instinct to think about how many of those blogs are just personal
reflections designed for a small group of viewers.
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