BurrellesLuce named WebAward sponsor by Web Marketing Association

LIVINGSTON, NJ (March 28, 2005) — BurrellesLuce has been named a 2005 sponsor of the Web Marketing Association’s 9th annual WebAward competition (www.WebAward.org), the Internet’s premier award competition that judges Website development against an ever increasing Internet standard of excellence and against peer sites within an industry. The Deadline for entry in the 2005 WebAwards is June 1, 2005.

"We are pleased to have BurrellesLuce helping us to promote the WebAward competition again this year," said William Rice, President of the Web Marketing Association. "Using BurrellesLuce's products to identify, monitor, manage and analyze the media who cover our award programs has really increased the effectiveness of our public relations efforts."

"The media plays an important role in promoting an organization's online efforts, as do award programs," said Robert C. Waggoner, Chairman and CEO of BurrellesLuce. "Helping companies like the Web Marketing Association reach out to those journalists who are interested in covering them is a critical factor for success. We are pleased to support the efforts of the Web Marketing Association and the WebAward program."

More than 1,300 sites from 22 countries were adjudicated in 85 industry categories during last year's competition. Entries are judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and Webmasters.

The 2005 WebAward competition sponsors include AdTools, Inc., ExactTarget, BURST! Media, VentureDirect Worldwide, Oddcast, NewsUSA, O’Dwyer’s PR Daily, Small Army Creative Services, Line 56 Media, Perseus Development Corp. and BurrellesLuce. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About BurrellesLuce
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.

For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com, or call Gail Nelson at (800) 631-1160.

About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its seventh year, the WebAward competition has become the premier award event for Web developers and marketers worldwide.

For more information, contact William Rice, President, Web Marketing Association, Inc. at 860-558-5423 or email wrice@webaward.org

Media Contact

Melissa Aiello
R&J Public Relations
(908) 722-5757
maiello@randjpr.com

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