Attention-Grabbing News Pitches Are Focus Of Free BurrellesLuce Webinar on Sept. 30

LIVINGSTON, NJ (September 19, 2008) —PR practitioners can get expert advice from one of the country's leading media relations coaches during a free webinar entitled "Pitching Formulas That Grab Any Journalist or Blogger's Attention," to be presented by BurrellesLuce on Tuesday, Sept. 30.

The webinar, which will run from 1:00 PM to 2:00 PM Eastern time, features prominent media-relations coach Michael Smart. Clients have used his methods to place stories on the front page of The New York Times, in The Wall Street Journal, USA Today, Los Angeles Times, The Washington Post, and on Today and CNN, among other outlets. He also serves as national news director for Brigham Young University.

The session will be moderated by Debbie Friez, vice president-major accounts for BurrellesLuce, the largest provider of media monitoring and measurement services in the United States.

These are the topics that will be covered:

• How to get journalists or bloggers to read your email or listen to your phone pitch

• The anatomy of a perfect pitch

• Creating newsworthiness

To register, go to https://www1.gotomeeting.com/register/698081987.

About BurrellesLuce
BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. Founded in 1888 and headquartered in Livingston, NJ, BurrellesLuce has offices throughout the United States.

< Back