BurrellesLuce 2.0 Web Portal Opens Door To Easy Digital Viewing of TV News Coverage

LIVINGSTON, NJ (September 16, 2008) — BurrellesLuce has enhanced its powerful 2.0 web portal by offering easy access to television news stories that contain keywords clients have asked BurrellesLuce to track for them.

The new feature makes it possible for public relations practitioners to receive streaming video of TV coverage from all 210 DMAs in the United States. As with Internet and print coverage, the television segments are edited before being posted to a client's secure web site. This helps ensure that only stories matching a client's monitoring instructions will appear in the portal.

Each television, Internet, and print story posted in the portal is identified by its lead-in or headline. A client merely clicks on the title to view the TV clip, or the Internet or print image or text. TV content is captured for BurrellesLuce by either VMS or Critical Mention, depending on a client's preference.

"With streaming video now an integral part of the BurrellesLuce 2.0 portal, public relations professionals have another sound reason to take advantage of our monitoring expertise," said Executive Vice President Steve Shannon. "The ability to view, with just one click, the actual TV coverage along with Internet and print stories, magnifies the value that PR professionals derive from our services."

BurrellesLuce 2.0 has proved to be a very efficient tool for managing media relations activities. Its unique, web-based platform enables PR practitioners to conveniently perform the following essential functions:

• Target, and connect with, the right journalists and bloggers

• Monitor the appropriate media outlets

• View all stories that match the specific monitoring instructions

• Create digital clip books quickly and easily

• Receive ready-to-use measurement reports and graphs

To obtain more information about BurrellesLuce 2.0, call (866) 260-0851 or sign up for a 30-minute webinar at burrellesluce.com/video.

About BurrellesLuce
BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. Founded in 1888 and headquartered in Livingston, NJ, BurrellesLuce has offices throughout the United States.

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